Friday, 14 March 2008

Apple designing snowmobiles?

Michael Lopp, senior engineering manager at Apple held a presentation at South by Southwest. Summarized here by Tech Beat. Isn't following quote something in the line with Boyd's Snowmobiles concept or am I completely wrong?

This was really interesting. Every week, the teams have two meetings. One in which to brainstorm, to forget about constraints and think freely. As Lopp put it: to "go crazy". Then they also hold a production meeting, an entirely separate but equally regular meeting which is the other's antithesis. Here, the designers and engineers are required to nail everything down, to work out how this crazy idea might actually work.
This sort of arrangement encourages designers to design snowmobiles and not restrict flow of thoughts but at the same time deliver actionable results.

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