Wednesday, 31 October 2007

Research questions in Boydian strategy

In our attempts to validate Boydian strategy in Business we will use following questions when reading news, books, white papers, etc.

1. Evidence of boydian strategy:
a. "we don't know what hit us" type situations
b. evidence of one company winning 'hearts and minds' of customers
c. companies where priorities are people, ideas, and only then hardware
d. unexpected market positionings ('blue ocean strategy' moves)

2. Limits of boydian (time-based) strategy:
a. Time-based strategy in literature
b. is time-based strategy limited to only some industries but not others?
c. problems in boydian strategy
d. connections to cognitive and positioning schools of strategy (see Strategy Safari, Mintzberg, 1998)

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